How to Grow on Pinterest: Simple Strategies to Increase Monthly Views

If you’re looking to grow organic traffic to your blog (for free) then you have to up your Pinterest game. More traffic equals more revenue!

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I first got Pinterest back in 2011 and just used it as another social media account. I mostly had friends as followers and followed my friends.

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In 2020, when I launched my blog, I applied for a Pinterest business account and curated my profile to direct viewers to my blog. At the time, growth was slow and inconsistent because I didn’t fully understand how Pinterest SEO worked. Honestly, I had no idea what I was doing. Before switching to a business account, I was a chronic scroller, pinning all kinds of random content. Even after starting my blog, I was still figuring everything out and lacked a clear strategy.am going to be 100% honest and transparent with you. Over the last five years, my Pinterest following has grown very slowly. I’d say 100-120 followers. Yep. Sad.

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Why didn’t my Pinterest grow exponentially if I had a business account promoting my blog over the last 5 years (2020-2025)? For one, I was not consistently blogging due to working full time, and then in 2023, me and my husband discovered we were pregnant with twins! Working full time and being pregnant with twins did not leave much free time for me to work on my blog. I was not creating new content consistently, so I did not have much to promote on Pinterest.

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After our twins were born, seventeen months later, we got pregnant again! Life is very full when you have TWO one-year-olds, are pregnant (hello morning sickness), are working, and managing a household. I was maybe writing one to two blog posts a month and definitely not promoting my blog consistently on Pinterest.

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Now my Pinterest strategy has changed and I am thrilled to see my hard work and efforts paying off. Growing followers and increasing monthly views on Pinterest is not easy, but it does take time, consistency and focus. In this blog post I am going to go over simple Pinterest practices to grow your Pinterest and grow your blog traffic to increase your revenue.

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Why Did My Pinterest Growth Plateau?

Here’s what I did wrong:

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More scrolling not enough pinning
Inconsistent pinning
Pinning the same pin
Not using hashtags
Not using rich pins
Not using Pinterest scheduler
Not tagging products

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If you aren’t growing on Pinterest, don’t despair-you could still be getting views on your website! Most of my traffic is from Pinterest, even if I don’t have a huge following.

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Tips for Boosting Visibility on Pinterest

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Engage Often

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Repin and comment to leave your footprint. I’ve found other accounts by seeing their comment and clicking on their profile. Whether I follow them or not, I am still viewing their profile and their pins!

Join Group Boards

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Group boards aren’t dead! Yes their functionality is different than a few years ago but it is still a great way to get pin exposure. Group boards can help your Pinterest grow by putting your pins in front of a larger audience beyond just your own followers. This added exposure can lead to more early saves and clicks, which signals to Pinterest that your content is worth sharing more widely. When the group board is niche-specific and active, it can be especially helpful for newer or slower-growing accounts.

Increase Monthly Views

What Pinterest “monthly views” actually mean

Pinterest monthly views = how many times your pins were shown on someone’s home feed.

It includes:

Home feed impressions
Search impressions
Other people’s boards
Even quick scroll-bys

It does not mean clicks, saves, or website visits.

Why high views don’t always mean blog traffic

You can have 100k+ monthly views and still get very little traffic if:

Pins are getting impressions but no clicks
The pin design doesn’t create curiosity
The title/description isn’t matching search intent
The pin links to something users don’t want right now

Pinterest prioritizes showing content first, clicks come only if users are compelled.

Metrics that matter more than monthly views

If your goal is blog traffic, focus on:

Outbound clicks (most important)
Saves (indicates future traffic)
Pin click-through rate (CTR)
Top pins driving clicks (not views)

A smaller account with 20k views but strong clicks often outperforms a 300k-view account with weak engagement.

Can Monthly Views Grow Your Pinterest Followers?

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Monthly views can help indirectly if:

Your pins are SEO friendly
You’re consistently pinning fresh pins
You’re in evergreen niches (which you are: baby, recipes, faith)
Pinterest is “testing” your content before pushing it harder

Think of views as potential engagement, not results.

Monthly views = visibility
Outbound clicks = traffic
Conversions = income
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📅 Content Planning & Productivity Tools

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How to Grow Followers on Pinterest

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Pinterest growth requires two things: consistency and volume. For the accounts I’ve seen with 20K plus followers, they have 10K plus pins.

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Pinning every day whether manual or scheduled will only increase your visibility. I know it sounds like a lot, and it is. But Pinterest rewards consistent participation on their platform. More pins will help the Pinterest algorithm circulate your pins. Also, it is okay to use other pin schedulers like Tailwind, but make sure to use Pinterest's scheduler also. Start off small by scheduling 10 pins in the queue at all times, then keep scaling until you can have 25 scheduled pins and so on. Pinterest allows scheduling a month out in advance.

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Don’t over stress by trying to pin 25-50 pins a day. Start small. I would say the minimum to pin a day is 3 pins. If you’re pinning 2 times per day consistently, here’s a realistic Pinterest growth timeline (assuming decent SEO, fresh pins, and linking to relevant content):

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Typical Pinterest Growth Timeline

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Month 1

Low visibility is normal
0–5k monthly views
Pinterest is “testing” your account and content. This phase feels slow for almost everyone.

Months 2–3

Pins start getting indexed in search
5k–50k monthly views
Older pins begin resurfacing
Saves and outbound clicks increase

Months 4–6

Momentum phase if you stay consistent
50k–200k+ monthly views
A few pins usually start doing most of the work
Evergreen content really shines here

6–12 Months

Strong accounts often reach 200k–1M+ monthly views
Even without increasing pin volume
One viral pin can multiply views quickly

What Speeds Growth (Even at 2 Pins/Day)

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Keyword-rich pin titles & descriptions
Fresh images (Pinterest favors new designs)
Vertical pins (1000×1500 or 1000×1800)
Evergreen topics (baby, motherhood, faith, recipes are great niches)
Linking to your own blog vs random links

Common Mistakes & Things to Avoid

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Don’t Quit

Many people quit after 30–60 days because views are low. Remember, Pinterest is a long game. Most growth happens after month 3. If you pin at least 2 times daily for 90 days, you should expect noticeable growth. If you’re still consistent at 6 months, strong traction is very realistic.

Don’t spend money on Pinterest ads

I tell you this because I spent money on Pinterest ads back in 2020 and it did nothing for me. I spent $43.88 on ads in March and June of 2020. Honestly, I have had more organic traffic from pins that were not created into ads. Also, I realized it is not worth the investment because people can “hide” your ad. I discovered this when I was scrolling on my Pinterest home feed and I was tired of seeing the same product on my feed that wasn’t relevant to me. I clicked “hide” then text came on the ad and said “(blank) has paid to place where you are more likely to see it”. Then I realized I could be paying for my pins to be displayed but then someone could just hide it, and that would be a waste of money.

Don’t Be Discouraged if You Lose Followers

I deleted some boards I thought were no longer relevant, and it caused me to lose some followers. Why? Because some of the followers were following boards, (back when Pinterest could follow specific boards, instead of someone’s entire account) so when I deleted the board, I deleted them. Other than that, there are several reasons why you could lose followers. This is a natural part of growth, don’t give up!

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I hope this blog post helped you, and please follow me on Pinterest, send me an email, or subscribe on YouTube!