What I’ve Learned in 5 Years of Blogging

If you’ve ever thought about starting a blog, or if you already have one and feel like you’re constantly swimming upstream, you’re not alone. When I launched my blog back in 2020, I wasn’t prepared for how much work happened behind the scenes. I thought blogging was as simple as writing your heart out, clicking “publish,” and watching readers magically show up. Spoiler alert: it’s not that simple.

But over the last five years  through trial, error, burnout, and God’s grace — I’ve learned so much about blogging, growth, and staying faithful in the small steps. If you’re a new or discouraged blogger, I hope my story gives you clarity, encouragement, and a whole lot of “okay…same.”

My Blogging Journey: From Wix to WordPress to Webflow

I launched my blog in 2020 with only basic website experience from college projects. I started on Wix because it seemed simple, but quickly realized I couldn’t do everything I wanted — especially when it came to long-term growth and monetization.

So I moved to WordPress, because that’s where all the “real bloggers” seemed to be. But I kept hitting technical walls. Eventually, after hiring a website builder, he recommended switching to Webflow. I’ve been with Webflow since 2021 and have loved how much creative freedom it gives me to design my blog exactly the way I envision it, without relying on themes or complicated plugins.

But even then, I didn’t realize how complicated blogging actually was. There were settings, SEO, structure, and coding themes I didn’t understand at all. I genuinely thought I could just upload blog posts and be done.

Learning the Hard Way

I was trying so hard to do all the things: invest in a photographer to take photos of me and my work, have a presence on all the social media platforms, pay for Instagram and Pinterest ads, sign up for as many affiliate programs, pay for courses, all for little to nothing results.

Like many new bloggers, I turned to Pinterest, YouTube, online tutorials, and blogging courses. I invested money into resources that over-promised and under-delivered. Everywhere I turned I saw claims like:

• “How to make 6 figures blogging!”
  
  
• “How I grew my email subscribers from 100 to 10,000!”
  
  

But in reality, most beginners don’t make money right away. And that’s okay. Blogging is slow growth. A marathon, not a sprint. And there are so many other factors that can delay growth or progress. For me, I worked full-time from 2020–2023 and had three babies between 2023 and 2025, so I didn’t have much time to devote to self-teaching web design or creating consistent content on top of everything else.

The Year I Almost Quit

In 2023, I took the longest break from my blog,  almost an entire year — because I was pregnant with twins and had zero energy. I actually considered not renewing my Webflow plan.

But then at the end of the year, I noticed a surprising uptick in affiliate sales, and it gave me the little spark of hope I needed: Maybe this is still worth it.

Around this time, my husband (who had no website experience) stepped in and helped me fix so many issues on the backend. He has a problem-solver personality and ended up discovering that he actually enjoyed learning website design! He reorganized my site, optimized everything, and helped me move forward when I was stuck.

11 Things I’ve Learned in 5 Years of Blogging

1. Be realistic about your time.

Are you writing for fun? For income? As a ministry? Your expectations must match your availability. With three kids in two years, I certainly wasn’t blogging full time.

2. Don’t quit just because you don’t see instant success.

Blogging progress is often invisible before it becomes visible. Keep learning, keep asking questions, and keep showing up.

3. Be wise with your money.

Blogging courses can be helpful…or a waste of money. Many bloggers make money by teaching other people how to blog. Use YouTube, free resources, and smaller paid tools first.

4. Find inspiration, but stay true to your voice.

In the beginning, I tried to be like the bloggers who had professional teams behind them. But the internet doesn’t need another copy, it needs you.

5. There is space for you online.

No, you haven’t “missed the boat.” No, AI won’t replace lived experience. People still need real stories, real advice, and real human connection.

6. Rejection happens — don’t take it personally.

Some brands won’t work with you. Some people will unsubscribe. Even family might not read your blog. It’s okay — your message is still needed.

7. Watch out for scammers.

If a “brand” slides into your DMs promising big exposure — it’s probably a scam. Stick with trustworthy platforms like Amazon Associates, and Awin.

8. You don’t have to niche down.

Some people thrive with a tight niche. Others (like me!) thrive writing about home, motherhood, faith, and recipes. If you love multiple topics, it’s completely okay to blend them!  Your voice ties them together.

9. Consistency is everything.

Whether it’s one post a week or one post a month — consistency helps Google recognize your site and builds trust with readers.

10. Fight perfectionism.

Your early posts won’t be perfect. Some will be cringy. That’s part of the journey. Keep writing and improving.

11. Trust God with the process.

Blogging has peaks and valleys, but God uses both. If He’s placed the desire on your heart, He will use your words in ways you may not even see yet.

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FAQ: Blogging Questions New Bloggers Always Ask

How much does it cost to start a blog?

Between $50–$400 per year for basic hosting + domain. More if you use premium tools.

Are there free resources for beginners?

Absolutely! YouTube tutorials, Pinterest Creator Hub, and Google Search Console.

How do bloggers make money?

Ads, affiliate marketing, sponsored content, digital products, email marketing, and more.

Do you need social media to grow?

Not necessarily. Many bloggers grow through Google search, Pinterest, and email lists. I don't have social media (read why here)

How long until Google recognizes a new blog?

Anywhere from 3–12 months depending on consistency and SEO.

Are there legal requirements for blogging?

Yes, you will need a privacy policy, affiliate disclosure, and proper tax reporting if you earn income.

Key Takeaways

If you’re in the early stages of blogging — or you feel stuck, discouraged, or behind — let me remind you: your voice matters. Your story matters. And there truly is room for you online.

Blogging is a long journey, but it’s a rewarding one. Keep showing up. Keep learning. Keep writing. And trust that the Lord will use your work in ways you may never expect.

If you want more blogging tips, encouragement, and practical help, make sure you're subscribed to my email list. I'd love to share this journey with you. 💛